Definition

AI SDR

An AI SDR (AI sales development rep) is software that autonomously does the work of a sales development rep — reaching out to and responding to leads, qualifying them, and booking meetings — so human reps focus on the deals that are ready.

An AI SDR answers inbound leads in seconds around the clock, runs conversational qualification on budget, timeline, fit, and intent, and books qualified prospects onto a calendar. Unlike an old-school sequence tool that just fires a set of steps, it holds a real back-and-forth and adapts to what the lead says.

It is strongest at speed, coverage, and consistency, and it hands the human team only the conversations that need judgment — complex deals, negotiation, and relationship building.